Fidelity Bank Champions Tree Planting Initiative at Elegushi Beach

In line with its commitment to environmental preservation and sustainable development, leading financial institution, Fidelity Bank Plc, has partnered with Greenfingers Wildlife Initiative, to plant trees at Elegushi Beach, Lekki, Lagos.

The intervention was implemented as part of the bank’s Corporate Social Responsibility (CSR) initiative, Fidelity Helping Hands Programme (FHHP). It was funded and administered by the newly inducted employees, referred to as the Vault Class, who selected this initiative for their community impact project. The bank provided matching financial support to ensure the project’s successful execution.

Speaking during the event, Divisional Head, Brand and Communications, Fidelity Bank Plc, Dr Meksley Nwagboh, highlighted the bank’s resolve to consistently champion initiatives that preserve the environment and reduce the impact of climate change.

“Environmental preservation is a key CSR pillar for us at Fidelity Bank. We believe that protecting the earth is a shared responsibility. That is why this initiative is not a one-time activity, but part of our ongoing efforts to promote sustainable best practices,” Nwagboh said. “We are committed to ensuring that our environment, including marine habitats, remains protected from pollution and degradation.”

In addition to planting trees, the Fidelity Bank team conducted a beach clean-up exercise to remove waste materials from the shoreline and surrounding marine areas. Nwagboh further noted that the bank continues to support environmental conservation through various initiatives nationwide and remains a proud partner of the Nigerian Conservation Foundation (NCF).

“Tree planting is an integral part of our climate action and resilience plan, and our goal is to consistently expand our environment-friendly operations.” Nwagboh added. “We are delighted for this partnership with Greenfingers Wildlife Initiative. It is one we intend to nurture, as we believe there’s more to be done to protect our environment.”

Also speaking at the event, Mr. Chinedu Mogbo, Founder of Greenfingers Wildlife Initiative, commended Fidelity Bank for its proactive commitment to environmental sustainability. He emphasized that the partnership aligns with the NGO’s mission to foster safer, cleaner environments for both humans and wildlife.

“Our partnership with Fidelity Bank is driven by a shared mission to create a safer, greener environment for both humans and wildlife. Beyond enhancing environmental safety, planting trees contributes to beautifying our surroundings and restoring balance to nature.” Mogbo stated.

The exercise marks another significant step in Fidelity Bank’s environmental CSR efforts aimed at promoting sustainable living across communities, combating climate change, protecting biodiversity, and conserving aquatic ecosystems.

Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.

The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.